KOCHI: Malayalam The entertainment industry has welcomed the National Commission for the Protection of the Rights of the Child (NCPCR) Draft Guidelines for Children’s Participation in the Entertainment Industry.
The draft guidelines apply to television programming, including reality shows, television series, news and information media, films, content on OTT platforms and social media, performing arts, advertising, or any other form of commercial entertainment involving children.
FEFCA Secretary General B Unnikrishnan said that almost all of the terms in the guidelines issued by the commission are acceptable and aimed at protecting the rights of the child. “There are not many issues in the Malayalam film industry regarding the treatment of children during filming and we are already following most of the directives mentioned in the draft guidelines,” said Unnikrishnan.
Meanwhile, he said there was no clarity on the rules for infants to be on the show. According to the guidelines, an infant under the age of three months should not participate in exhibitions, except for programs to promote breastfeeding or immunization.
Activist and member of the Council of State Censorship Bhagyalakshmi said that the recommendations in the guidelines were welcome. TNN