The announcement was made at a public meeting attended by Mayor of Lisbon Carlos Moedas, Vice President of the ATL José Luis Arnault and President of the Lisbon Regional Tourism Association (ERT-RL) Victor Costa. .
Orientation to foreign markets
According to Vitor Costa, most of the planned investments are aimed at marketing and sales plans of companies in foreign markets (three million euros), including participation in international events, online campaigns, promotions and sales.
The domestic marketing and sales plan, on the other hand, includes a cost of 392 thousand euros and “aims at tourist centers that will be promoted or developed as indicated in the strategic plan” (Tejo, Costa da Caparica, Arrábida). and Mafra), as well as “cross-cutting products such as surfing, sun and sea, golf and nature”.
Here we intend to give a boost to the less developed areas of the Lisbon region,” Vitor Costa explained, adding that 14 applications involving 18 companies have been approved and that the program is “still open”.
Support is also provided in attracting congresses, corporate and association events, for which about 510 thousand euros have been allocated. As a result, 78 applications have been approved to date.
“Tourism is central and a priority for the Lisbon City Council,” Mayor Carlos Moedas said in his speech, noting, however, that “it has to bring something to the people of Lisbon” in order to “not create friction.”
The Social Democratic mayor, who chairs the ATL, praised the private sector’s efforts to promote tourism, arguing that it “should be continuous”.
More and more trendy
“Promotion must be consistent and thorough. Lisbon is becoming more and more fashionable and we can’t miss it,” he said, deploring the “long queues” upon arrival at the Lisbon airport, which, according to Carlos Moedas, “make a bad image” of the country.