Tourism

Surge in user searches for Thailand shows clear signs of tourism recovery – Google

Laura Marie Ahrens, head of Google Travel Vertical Search for Asia Pacific, said Thailand’s travel industry is seeing clear signs of recovery since the suspension of the Test & Go scheme on May 1, with Thailand searches steadily rising from the start. May. (Photo courtesy of Koh Tao)

Google indicated that tourism in Thailand is once again gaining interest from the international community, prompting the Thai authorities to urge relevant agencies to adjust their strategies in line with current tourism trends.

Government spokesman Thanakorn Wangbunkongchan said Prime Minister General Prayut Chan-o-cha thanked all stakeholders for working together to support the Thai tourism industry. He added that thanks to their tireless efforts, Google has recently seen a surge in user searches in Thailand.

During the Google Hotelier Summit held on June 16 at the Athenee Hotel in Bangkok, Google Travel Vertical Search Asia Pacific Lead Laura Marie Ahrens said Thailand’s travel industry is seeing clear signs of recovery following the suspension of the Test & Go Scheme on May 1, with This number of searches for Thailand has been steadily increasing since the beginning of May.

The Tourism Authority of Thailand has found that tourism trends are currently leaning towards work, with people traveling overseas working remotely, a government spokesman said. Tourists are also increasingly interested in sustainable tourism, green innovation and digital technologies.


The spokesman said these recovery figures reflect the government’s successful tourism policy, which is keeping the industry revitalized while continuing to comply with public health measures based on the current pandemic situation. He added that the prime minister advised agencies to adjust and adapt their strategies to keep up with current and emerging trends, as well as support tourism research and development, improve supply chains and leverage digital transformation.(HNT)


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